We caught up with Hazel’s Nuts About Vintage ahead of The NUA Fashion Show, where the brilliantly quirky vintage shop will be showing pieces from their boutique.
When did you open your boutique?
I started trading at markets just emptying out my wardrobe in the summer of 2014, I tired out the markets first to see if liked it and if I was any good at it! I officially started trading in Nov 2014 with vintage stock, trading at Galway Flea Style Market, the Ha’penny Flea, Smithfield Generator Flea and others and I sold online.
When and how did you make the decision to do so?
I always dreamed of opening a boutique and got the chance in May 2016 when part of my grandmother’s house became vacant and I thought its now or never just go for it. I opened Saturdays only at the beginning, but now Im open 5 days a week. Around the time I set up originally we found long lost relations in the States via facebook and they posted a photo of my great grandmother standing outside the same building, her grocery store, we didn’t even know she had a store so I took that as a sign it was meant to be!
How would you describe the range you sell?
My range is modern vintage, retro – some 60s, 70s but mainly trend driven 80s, 90s. Its everyday wear for college, work, lounging around, nights out, a lot of festival gear during the summer. We also have an extension range of costume jewellery. Now that I have a permanent base though I can source special pieces for customers, so though we don’t do occasion wear I do sell some.
Do you have a particular client base?
My client base is basically people looking for something different and ranges in age from early teens to retired, women and men, mostly local but also tourists and people down to Killarney for the weekend. Instagram has been a lifeline in getting the word out! I would say the majority of my customers are 15 to 35, so many students are being drawn to vintage in Killarney with exposure to vintage shops in their college towns and on the J1s. They are particularly talking about sustainable fashion and affordability.
How would you describe your own personal style?
I’ve no idea how to describe my own style, it changes constantly but always referencing bygone eras, Im obsessed with 90s at the moment and they say if you wore it the first time round you shouldn’t wear it again, but I say you’ll wear it better the second time round. The more colour the better.
Hazel’s Nuts About Vintage will be showing a range of their pieces at The NUA Fashion Show on Saturday 16th.